AI is moving fast. The pressure to turn it on is real. At Keepit, our approach to AI is simple. You stay in control. Always. Even when you're deploying your own AI tools. That means we won't build or ship AI in a way that requires you to hand over your data, your permissions, or your trust. Because once control is gone, it's hard to get back. Most importantly, AI integration should be tools you deliberately choose, not something that silently sneaks into your core backup product or changes your data boundaries without your consent. That's the Keepit AI ethos. Realistic, deliberate, and secure by design. Backed by our immutable protection and a guarantee that you can always roll back.