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Keepit Reel Episode 9: How ease of use unlocks speed to recovery
In this Keepit Reel, Thorbjørn Lynggaard Sørensen, VP Product Design and UX Research at Keepit, and Christian Lundberg, Commercial Sales Manager at Iver, discuss how intuitive design makes all the difference when every second counts. In this short video, they explore why ease of use is the key to unlocking faster recovery in a data loss scenario — empowering teams to act quickly, minimize downtime, and restore business continuity with confidence.
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My name is Torbjörn Lundgaard-Sonsen and I am the VP of Product Design and UX Research here at Keepit. My name is Christian Lundberg and I am Commercial Sales Manager at Iver. What does ease of use mean to you when you're looking at our collaborations and the way that you treat your customers with Keepit? Good question because our customer needs a service that is trustworthy and it's up and running and therefore the service should and must be easy to use. If something happens, if a ransomware occurs, we should know and we need to know that the backup is always there. Our customer will get their data quicker and they can ramp up the scale, the production, the manufacturing house more quickly and they won't lose money basically. So time is not the answer. We actually had a customer last year who got a ransomware. We needed to help them as quick as possible. So they called us. They say we have been attacked. When my technicians know that a ransomware has occurred, they know that they need to do something right now. Due to that the customer had your service, they had 365 backup. We were able to backup, give them the data that they wanted and due to that they are a manufacturing customer, we will lose a lot of money if they are standing still. They are not producing anything. So we had a possibility. We had the opportunity to get back and up and running in a few minutes. So basically in 30 minutes they were up and running. We had everything back. That's really awesome. So I have another question then. Do you have like disaster plans for each customer or do you have like templates that you run off? Like how do you plan these things? Because we can restore the data, but the order is important to the customer. So how do you handle that? Great question. We get that question a lot these days. What are your plans? Do we have a continuity plan? Yes, Ivor has it. But Ivor together with each customer, we need to build it together with the customer. Because we know what to do if something happens in our data center. But the customer needs to have a plan. What will they do? What will they do if a ransomware occurs? If the electricity goes out? Everything that can happen, perhaps. So as you say, a disaster recovery plan together with us, Ivor, as a supplier is mandatory. We get the questions perhaps once a week from each customer. So we together with the customer make the plan, make a SOP, standard operation procedure. We together with the customer make this plan together basically. That's really nice. So I guess that's why you could get stuff back so fast. Exactly. Because you already have a plan. And then you just use, keep it to execute that plan as fast as possible so they're back in business and they can actually make more money. Exactly. And we try to make these instructions for our technicians so it will be easy to use, easy to read. So everyone basically, even me, who's a salesperson, can understand and execute. It's like so an IKEA. Exactly. So our continuity plan must be easy. And our disaster recovery plan together with the customer needs to be easy to understand. And together with your platform, which is easy to use. Yeah. It gets easy to recover all backup and restore everything.